Last week, I attended Blog Potomac, an industry ‘unconference’ in the DC area. I had the opportunity to hear from several industry thought-leaders in different areas of corporate communication.
One of the most thought-provoking topics of the day regarded the concept of “personal branding,” an online strategy for an individual to consistently position their ‘unique brand’ [...]
As most of you know, I was recently selected to participate in a Blog-off competition at Community Marketing Blog.
The contest ended on May 30th, so I wanted to take this time and explain my strategy for generating the most traffic and comments as possible. I’m going to break down my strategy into 3 parts:
1. Pre-Competition
The [...]
The Blog-off contest at Community Marketing Blog ended on the 30th of May.
Over the course of the two week competition, I ended up posting 3 times. These posts ranged in scope. One covered mobile advertising (or ‘app’vertising). It discussed the recent trends in the mobile marketing industry and how companies can increase brand awareness through [...]
