On November 6th, I’ll be working with Terri from Creative Blog Solutions for a Social Media Soiree, where small businesses and non-profits can come learn more about different social media platforms as they apply to best business practices. 
One of the best parts about this venture is the social media marketing campaign surrounding the promotion of this event!
Terri is very active on several social networks and the marketing campaign is consistent and integrated across various platforms, a perfect demonstration of social media marketing.
For example, once you register for the event, you can post the event information on Facebook, while still on the registration page. This function is enabled through Facebook Connect.
Additionally, we’re using the hashtag #socialmediasoiree on Twitter, so as we’re promoting the event, we’ll be able to link to pre-existing conversation about the event on Twitter through the hashtag. Terri also added the hashtag to Twubs, a Twitter hashtag aggregator that creates groups from the hashtag and keeps track of the conversation on an external site from Twitter. Twubs is great for aggregating data from previous Twitter conversations. While you can conduct searches on Twitter for these hashtags, Twubs may be an easier tool to see the information.
I’m working on getting the Twubs conversation embedded into my Web site, so you’ll have to come back and check it out when I get it up on the site, or we can discuss at the event on November 6th!
