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Monthly Archives: January 2010

iPad: Not Just a Feminine Product Joke

Earlier this week, Apple announced their upcoming product, the iPad.
The iPad is like a larger version of the ’smartphone’ iPhone combined with the idea behind a portable netbook–a smartbook, so to speak.

And, while there have been mixed reviews about the product–those against the product because it’s lack of camera and those for the product because [...]

Southwest Airlines and Brand Alignment

Yesterday, I flew out of BWI, a DC local airport. I was flying Southwest Airlines, (a brand I have loyalty toward due to several very positive experiences with them). There was definitely an increased security at my gate (probably due to the recent airline events), and there were several additional Southwest Airlines personnel at the [...]