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Author Archives: Megan McQ

IMC: A Juggling Act?

July 29, 2009 – 11:21 pm

The other day I met with Lou, President of ValueStar, a customer ratings and reviews service from confirmed customers. (Disclosure: personal acquaintance).
The directory service provides companies (such as Company XYZ) the opportunity to have Company XYZ’s previous customers rate their experience on ValueStar’s Web site. This service varies from other social network rating systems, because [...]

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This Week in Writing

July 26, 2009 – 6:26 pm

I’m currently blogging in several locations. As such, I’m planning on beginning a new series on Sundays on this blog to let you know where I’ve been posting in the previous week.
Community Marketing Blog
Semantic Web: An Intro
Shoe Girls
Fractures, Feet and Crocks, Oh my!
Bloggers Block
Major League Baseball Tryouts
You know what really grinds my gears? Twitter Followers.
Musings
If [...]

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If this arm were a GPS, it would be *my* GPS. It’s just that broken.

July 20, 2009 – 12:23 pm

My GPS busted a few weeks ago on the way to a lunch with Patrick Ashamalla from A Brand New Way. Needless to say, locating the office via Blackberry while driving was interesting.

Finally, I get around to calling the GPS company to see what we can do to fix the problem.
Unfortunately, when we have products [...]

Posted in Monitoring, WOM, social media | Comments (0)

‘Expert’ise Examined

June 15, 2009 – 4:17 pm

Last week, I attended Blog Potomac, an industry ‘unconference’ in the DC area. I had the opportunity to hear from several industry thought-leaders in different areas of corporate communication.

One of the most thought-provoking topics of the day regarded the concept of “personal branding,” an online strategy for an individual to consistently position their ‘unique brand’ [...]

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Blog-off Contest Strategy (Wrap-Up Part 2)

June 1, 2009 – 12:56 pm

As most of you know, I was recently selected to participate in a Blog-off competition at Community Marketing Blog.
The contest ended on May 30th, so I wanted to take this time and explain my strategy for generating the most traffic and comments as possible. I’m going to break down my strategy into 3 parts:
1. Pre-Competition
The [...]

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We’re Back! (Contest Wrap-up Part 1)

June 1, 2009 – 12:18 pm

The Blog-off contest at Community Marketing Blog ended on the 30th of May.
Over the course of the two week competition, I ended up posting 3 times. These posts ranged in scope. One covered mobile advertising (or ‘app’vertising). It discussed the recent trends in the mobile marketing industry and how companies can increase brand awareness through [...]

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Guest Blogging: May 18-30th

May 17, 2009 – 11:07 pm

I’ll be taking a brief hiatus from tomorrow through May 30th, as I’ll be participating in a blog-off competition over at Community Marketing Blog!
Over the next two weeks, I’ll be blogging about social media marketing strategies as a guest blogger alongside several other marketing professionals.
I’m looking forward to having the opportunity to be on the [...]

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Social Media Isn’t for Everyone.

May 13, 2009 – 3:48 pm

Okay, Okay, the title of this post seems contradictory with the entire purpose of this blog. But just hear me out.
On Monday, The San Diego Business Journal wrote an article after an interview with Michael Olguin, who heads Formula PR. Formula PR was ranked No. 1 on the Business Journal’s 2008 Public Relations Agencies List.
The [...]

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Wordle

May 12, 2009 – 12:15 pm

A couple of months ago, I came across Wordle, a word cloud generator. Word clouds create images using words (profound, I know). The larger the word indicates the more times it has been used throughout a particular area of text.
Wordle has a variety of options that allow for the creation of beautiful, unique word clouds. [...]

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10 URL Shortners on the 10th

May 10, 2009 – 10:50 pm

Last Wednesday, ReadWriteWeb posted that bit.ly was the most used URL shortening service used on Twitter.
What does this mean? Heck, what’s the purpose of a URL shortening service?
The advent of Twitter gave rise to new services to make the platform more usable. For example, Twitter’s 140 character updates leave little room to communicate long messages.
Thus, [...]

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