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Author Archives: Megan McQ

Your Company vs. Government 2.0

Notice: This blog is not politically affiliated. This blog post does not support nor condone the political initiatives of any political party. This post is using the Web 2.0 features of the present administration as a positive case study of new media use.
Now that stakeholders have the opportunity to engage with one another on [...]

Asking Questions = Good.

Uncle Bob: Hey Meg.
Me: What’s up?
Uncle Bob: What’s Twitter?
Companies all over are asking themselves this very question. And that’s a good thing.

With millions of people on the Web every day, there’s no doubt that people are talking about your company; their experiences, their praises, their critiques, their general opinion about your awesomeness, etc.
In sum, the [...]

Debunking ‘Viral Marketing’

This past February, The NYT wrote an article that covered a ‘viral’ communication trend on Facebook. Millions of users wrote notes in their pages that told their friends ‘25 Random Things you Didn’t know About me.’
While I am finally going to attempt to uncover ‘25 Random Things you Didn’t know About me,’ I think it’s [...]

Digital Word-of-Mouth

Image of “Uncle Bob”