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Category Archives: IMC

Southwest Airlines and Brand Alignment

January 8, 2010 – 6:37 pm

Yesterday, I flew out of BWI, a DC local airport. I was flying Southwest Airlines, (a brand I have loyalty toward due to several very positive experiences with them). There was definitely an increased security at my gate (probably due to the recent airline events), and there were several additional Southwest Airlines personnel at the [...]

By Megan McQ | Also posted in WOM | Comments (0)

IMC: A Juggling Act?

July 29, 2009 – 11:21 pm

The other day I met with Lou, President of ValueStar, a customer ratings and reviews service from confirmed customers. (Disclosure: personal acquaintance).
The directory service provides companies (such as Company XYZ) the opportunity to have Company XYZ’s previous customers rate their experience on ValueStar’s Web site. This service varies from other social network rating systems, because [...]

By Megan McQ | Also posted in social media | Tagged , | Comments (1)