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Category Archives: social media

Live Blogging: Creating A Killer Social Commerce Web site #SCCDC

Steve Fisher, from AppSolve and Network Solutions, is up next to discuss the social commerce, the intersection of social media and ecommerce, here at the Social Commerce Camp in DC.

Following the quick run down on social media from Sashi from Network Solutions, we’re moving forward to the social commerce element of this conference.
Quick Fact: 66% [...]

Small Business Blogging: Why not?

I was looking up some general information on the benefits of small business blogging, and came across this post that gave some great statistics.
Small Business Trends explained the statistics in the following way.
Small businesses that blog have:

55% more visitors to their website.
97% more links to their website which is a primary factor in where [...]

Social Media Soiree, November 6

On November 6th, I’ll be working with Terri from Creative Blog Solutions for a Social Media Soiree, where small businesses and non-profits can come learn more about different social media platforms as they apply to best business practices.
One of the best parts about this venture is the social media marketing campaign surrounding the promotion [...]

Traditional vs. Social Media Marketing Campaigns: Round 1

Note: This will probably turn into on post in a multi-series. I believe the conversation I was having with this individual will most likely be ongoing. However, he did approve this first post.
I had an intriguing conversation the other day with an acquaintance. We were discussing traditional marketing and branding campaigns in relation to those [...]

IMC: A Juggling Act?

The other day I met with Lou, President of ValueStar, a customer ratings and reviews service from confirmed customers. (Disclosure: personal acquaintance).
The directory service provides companies (such as Company XYZ) the opportunity to have Company XYZ’s previous customers rate their experience on ValueStar’s Web site. This service varies from other social network rating systems, because [...]

If this arm were a GPS, it would be *my* GPS. It’s just that broken.

My GPS busted a few weeks ago on the way to a lunch with Patrick Ashamalla from A Brand New Way. Needless to say, locating the office via Blackberry while driving was interesting.

Finally, I get around to calling the GPS company to see what we can do to fix the problem.
Unfortunately, when we have products [...]

‘Expert’ise Examined

Last week, I attended Blog Potomac, an industry ‘unconference’ in the DC area. I had the opportunity to hear from several industry thought-leaders in different areas of corporate communication.

One of the most thought-provoking topics of the day regarded the concept of “personal branding,” an online strategy for an individual to consistently position their ‘unique brand’ [...]

We’re Back! (Contest Wrap-up Part 1)

The Blog-off contest at Community Marketing Blog ended on the 30th of May.
Over the course of the two week competition, I ended up posting 3 times. These posts ranged in scope. One covered mobile advertising (or ‘app’vertising). It discussed the recent trends in the mobile marketing industry and how companies can increase brand awareness through [...]

Social Media Isn’t for Everyone.

Okay, Okay, the title of this post seems contradictory with the entire purpose of this blog. But just hear me out.
On Monday, The San Diego Business Journal wrote an article after an interview with Michael Olguin, who heads Formula PR. Formula PR was ranked No. 1 on the Business Journal’s 2008 Public Relations Agencies List.
The [...]