Top Image area

Category Archives: WOM

Live Blogging: Creating A Killer Social Commerce Web site #SCCDC

Steve Fisher, from AppSolve and Network Solutions, is up next to discuss the social commerce, the intersection of social media and ecommerce, here at the Social Commerce Camp in DC.

Following the quick run down on social media from Sashi from Network Solutions, we’re moving forward to the social commerce element of this conference.
Quick Fact: 66% [...]

iPad: Not Just a Feminine Product Joke

Earlier this week, Apple announced their upcoming product, the iPad.
The iPad is like a larger version of the ’smartphone’ iPhone combined with the idea behind a portable netbook–a smartbook, so to speak.

And, while there have been mixed reviews about the product–those against the product because it’s lack of camera and those for the product because [...]

Southwest Airlines and Brand Alignment

Yesterday, I flew out of BWI, a DC local airport. I was flying Southwest Airlines, (a brand I have loyalty toward due to several very positive experiences with them). There was definitely an increased security at my gate (probably due to the recent airline events), and there were several additional Southwest Airlines personnel at the [...]

If this arm were a GPS, it would be *my* GPS. It’s just that broken.

My GPS busted a few weeks ago on the way to a lunch with Patrick Ashamalla from A Brand New Way. Needless to say, locating the office via Blackberry while driving was interesting.

Finally, I get around to calling the GPS company to see what we can do to fix the problem.
Unfortunately, when we have products [...]

We’re Back! (Contest Wrap-up Part 1)

The Blog-off contest at Community Marketing Blog ended on the 30th of May.
Over the course of the two week competition, I ended up posting 3 times. These posts ranged in scope. One covered mobile advertising (or ‘app’vertising). It discussed the recent trends in the mobile marketing industry and how companies can increase brand awareness through [...]

Your Company vs. Government 2.0

Notice: This blog is not politically affiliated. This blog post does not support nor condone the political initiatives of any political party. This post is using the Web 2.0 features of the present administration as a positive case study of new media use.
Now that stakeholders have the opportunity to engage with one another on [...]

Asking Questions = Good.

Uncle Bob: Hey Meg.
Me: What’s up?
Uncle Bob: What’s Twitter?
Companies all over are asking themselves this very question. And that’s a good thing.

With millions of people on the Web every day, there’s no doubt that people are talking about your company; their experiences, their praises, their critiques, their general opinion about your awesomeness, etc.
In sum, the [...]

Digital Word-of-Mouth

Image of “Uncle Bob”