Businesses can no longer afford to be ‘1.0’. Traditional advertising, marketing and PR will not provide the answers that customers are seeking before making their final purchase decisions. It is a necessary element of business to understand Web 2.0. New Media Consults offers courses on social media to empower your online voice.
These informational and engaging seminars will provide information specific to the industry and include case studies that are relevant to understanding the importance of Web 2.0 in business practices. Seminar participants will be asked to contribute to an engaging conversation about social media best practices and brainstorm strategies to reach online customers by applying information gained in the seminar.
These seminars will help demystify the Web 2.0 sphere and give an opportunity to ask questions to help you make preparations for joining the digital conversation.
Please contact us for a list of class dates and times to enroll.
Introduction to Social Media Interfaces: Facebook, Twitter, LinkedIn and Blogs
This seminar introduces participants to social media platforms. Going through each of the Web sites, participants can expect to understand how to navigate through the back end of each site and how to participate and create their own presence on each of the sites.
Social Media Marketing: Blogging
Blogging is the best way to communicate your unique message to your customers. This seminar discusses the best practices of blogging for small businesses and non-profit organizations. Participants can expect to learn:
-How-to Blog: Finding your writing style, building your audience and importance of posting.
-Blog Basics: Introduction to your blog: Exploring the back-end of Wordpress interfaces.
-Methods for integrating a blog onto your Web site, tracking your site analytics, and monitoring the conversation around your brand.
Social Media Marketing: Facebook, Twitter and LinkedIn
This seminar discusses the best practices of utilizing Facebook, Twitter and LinkedIn to promote your blog and business practices. Participants can expect to learn:
-Methods for implementing use of these platforms into marketing campaigns seamlessly.
-The importance of strategy: integrating communication messages across platforms to strengthen message consistency.
